Brand USA's 'Travel USA' Inspiration Guide

Brand USA's 'Travel USA' Inspiration Guide helps U.S. destinations attract visitors from the most valuable international markets through a smart mix of online and print exposure.

This upscale travel guide showcases U.S. experiences in stunning photos and enticing copy, as well as in Featured Photo Essays from Brand USA's partners.

For 2017, the Inspiration Guide will continue to evolve its content and distribution strategies to target more consumers and travel trade through digital and in-person channels. Over 575,000 guides - created in 13 languag- versions - will be distributed to more than 21 international audiences:

• Canada
• Mexico & Latin America
• Brazil
• United Kingdom & Ireland
• Northern Europe & Scandinavia
• France
• Germany, Austria & Switzerland
• Australia & New Zealand
• India
• The EMEA countries
• Mainland China
• Hong Kong
• Taiwan
• South Korea
• Japan

In addition to the global print distribution strategy, each language-specific guide will also have a dedicated digital campaign. Interactive eBook editions with actionable links will be created for each version. The combined global digital distribution is a minimum 30 million promotional impressions!