Multi-Channel Program
Leverage Brand USA’s global trade and media relationships to experience a 2-to-1 value as compared to creating your own targeted, international campaign. The Multi-Channel Program are created uniquely for each market, using the top travel media outlets, so you can extend your international reach efficiently and effectively.
To ensure the most powerful results, each campaign also partners with an activation partner - Jin Jiang Tours and Caissa Touristic in China and Expedia globally. To extend reach and increase exposure, the market is saturated with this cooperative messaging for six weeks through the most powerful integrated mix available.
The multimedia mix for each campaign may include:
- A magazine-style insert in the country’s top travel publication
- Partner-dedicated digital campaign
- Social campaign promotion
- Dedicated Outbrain traffic generation
- Activation partner promotion and distribution
- Radio, television or other broadcast channels
Multi-Channel Market Summary and Calendar
In-Country Multi-Channel Program are a great way to showcase your messaging to target audiences, and to drive traffic directly to your site!
For more information about these Brand USA programs, please contact your Miles representative or call
Paul Winkle, Senior Vice President of Global Marketing at 941-342-2325.
Brand USA programs are proudly managed by Miles.